ADE | Ten reasons to visit the second edition of ADE Beats

Amsterdam Dance Event

How much reasons do you need? Hear and discuss what dance and hip-hop industries can learn from each other at Melkweg.

The second edition of ADE Beats, the conference focused on hip-hop bass and beats will kick of today. We’ve summed up ten reasons why you should visit:

Get connected: join exclusive networking sessions with key professionals
ADE Beats is the annual platform at Amsterdam Dance Event (ADE) to network and connect with the international hip-hop, bass and bass community. Our conference program in Melkweg, Amsterdam on Friday October 21st is the central meeting point for all ADE delegates who work in these field. Come to our business and networking lounge, check out our talks and discussions, connect and get inspired.

Get key information: follow and discuss the latest business trends with other insiders
We talk business at ADE Beats. The artist managers of Martin Garrix and Mr. Probz, European label manager of Stones Throw Records and Mass Appeal and others discuss what the hip-hop and dance industries can learn from each other on topics like promotion, distribution and fan engagement. Insiders like DJ Sa and Mohammed Abood tell us about the rising markets in India, China and Dubai. And an exclusive grime delegation talks about the latest trends and the international aspirations of the scene.

Get familiar: pitch your music, pitch your projects and give your career a strong boost

In our legendary Meet the Pro-sessions, our delegates get the chance to discuss their music, projects and other industry related questions to key professionals. It is in these sessions that talent got their break during previous editions, getting in touch with the people that can help them move their career forward, and where industry professionals boost their network.Plan forward, come early, bring your own device and let’s build!

Get knowledge:learn from the biggest artists around!
Prominent music professionals like Hudson Mohawke (WARP, TNGHT, G.O.O.D. Music and much more), Om’mas Keith (Watch The Throne, Sa-Ra, Frank Ocean and much more), Chuckie (Dirty Dutch), US hip-hop legends Kurtis Blow and DJ Jazzy Jeff, the Soulection-massive and Dutch producers like Boaz van de Beatz, Spanker, Outtatown and Luca Vialli, who make beats for big international names like Major Lazer, M.I.A., Young Thug and Lil Yachty, talk about collaborations, making deals with artists on this level and more. Anthony Preston — who has worked with, Pitbull, T.I., Afrojack and more — will speak on the current trends and latest developments in the global music scene. And we have the godfather of Grime in the house: Wiley is added to the program to talk about his legacy and the forthcoming album.
Don’t miss!

Get with the program: discover new acts and trends
Together with media partner Noisey, ADE Beats hosts a thrilling line-up at a unique location. On Thursday October 20th we host our showcases at Vice HQ in Amsterdam! Entrance is free but do send us an e-mail to get on the list: We present showcases by Idaly, Torus (live), James Watts, Mafe, SBMG, Yung Nnelg, Def Major, Kevin, Jungle Bae, Poke, Lil’ Saint and many others.

Get the latest industry insights in our dedicated strategy meetings
Our invite-only strategy meetings at ADE Beats aim to strenghten the European hip-hop, bass & beats scene by putting agents, festival organizers and other key figures together in small group discussions. Need an invitation? Please a-mail us at: Beats @

Get your party on:
we are celebrating music! Next to our annual showcases, we are hosting, presenting and recommending a ton of content during Amsterdam Dance Event. Like our networking drinks on Wednesday in the Daily Paper store, the Neerlands Dope: under influence night at Doka on Wednesday, ADE Beats Night on Thursday with Plastician, Ganz, Subp Yao a.o. and access to Deviation with Hudson Mohawke, Benji B. and more; the Appelsap X ADE Beats X 22 tracks networking drinks and DJ Jazzy Jeff in the Sugarfactory on Friday; the Beat M Up national finals on Saturday; the Sevn Alias show on Sunday at Air Amsterdam and much more.

Get prizes: win amazing prizes, join our demo and talent competitions
ADE Beats has a strong program for talent as well. We offer not just the chance to connect with established artists and industry figures, get feedback and be inspired by talks, but also the chance to enter our demo competition Demolition – bring your own CD or audio device – to win amazing prizes. Also leading radio station FunX organizes a writing camp linked to their national talent competition SuperSongdag.

Get fresh: join Daily Paper and Puma for panels and drinks
Daily Paper is the official partner store of ADE Beats during Amsterdam Dance Event. Check out our dedicated program hosted by PUMA with panel discussions on fashion, brands and music and how to reach the youngest demographic in an ever disrupting music industry, and our networking drinks!

Get down and represent these genres at Amsterdam Dance Event
Hip-hop, bass and beats now have a strong, entirely dedicated position within the Amsterdam Dance Event-program, in the week the international music industry meets! So let’s build this new platform together and give our scene the boost it deserves. At ADE Beats we hire the stage and book the speakers, but essentially you are the program.

The very last ticket for ADE Beats are available here. The conference is also accessible for 1- and 5-day ticket holders.

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