What Is Google Ads Management And How Can It Help My Business?

Google Ads is one of the most popular online advertising platforms, with over 90% of the world’s internet search traffic happening on Google. Their massive reach provides a huge opportunity for businesses to connect with customers right when they are searching for your products or services. However, effectively leveraging Google Ads requires deep expertise in areas like campaign setup, bid management, keyword research, ad optimization, and analytics. 

Hiring an expert Google Ads management service like Websites That Sell that specializes in optimizing campaigns removes the complexity and ensures you get real results from your Google Ads spend. The right management team will have the skills and experience to drive more website traffic, calls, and conversions by making the most of the Google Ads platform on your behalf.

Defines Google Ads

Google Ads, previously called Google AdWords, is the advertising program by Google where companies pay to show ads on Google and its network. Ads appear alongside search results and on display sites. Advertisers bid on keywords—when those words are searched, their ads may appear. They only pay when users click their ad.

Google Ads management services are agencies that specialize in creating, optimizing, and managing Google Ads campaigns for businesses.

Provides Expert Campaign Setup

The right keywords, bids, ad copy, landing pages, and more all factor into good campaign performance. Google Ads managers have experience building campaigns optimized for results. They:

  • Research ideal keywords related to your products or services.
  • Set bids to keep cost per click affordable.
  • Design compelling ad text and headlines that generate clicks.
  • Make sure landing pages encourage conversions after the click.
  • Their expertise in campaign architecture and initial setup drives results.

Optimizes Campaigns Over Time

Launching campaigns is one thing, but ongoing optimization is crucial. Google Ads managers constantly refine campaigns to improve performance. This includes:

  • Split testing ads to determine which version gets more clicks.
  • Adjusting bids based on keywords’ conversion rates.
  • Eliminating low-performing keywords that waste budget.
  • Staying on top of Google’s algorithm changes.
  • Their analysis and adjustments mean campaigns stay efficient.

Provides Ongoing Monitoring

Day-to-day campaign monitoring is time consuming. Ad managers routinely check metrics like:

  • Click through rates on ads
  • Increase or decrease in conversions
  • Rising costs per click
  • Budget pacing and burn rates
  • Search impression share lost
  • Swiftly catching dips in performance lets them troubleshoot issues.

Frees up Your Time

Managing Google Ads alone takes extensive effort most businesses can’t spare. Ad management services let you focus on your core operations while experts handle marketing. Their management lightens your workload.

Delivers Detailed Reporting

Quality ad managers provide in-depth, customized reporting on performance. You gain insights on elements like:

  • Return on ad spend metrics
  • Conversions by keyword, location, and more
  • Peak hours for engagement
  • Ad tests results
  • Campaign opportunities
  • Reporting transparency keeps you informed on your ad investment’s payoff.


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