AMAZON IS LAUNCHING A FULLY-FLEDGED SPOTIFY RIVAL WITHIN MONTHS

The on-demand music streaming space is about to get even more crowded.

Amazon already runs a Spotify rival with a limited catalogue – via its wide-ranging subscription service, Prime.

But now it’s also readying a fully-fledged, standalone $9.99-per-month music platform – with a launch planned in the next few months.

Sources have told Reuters that Amazon is currently in licensing negotiations with labels and other music rights-holders, with an official release planned for late summer or early fall (autumn).

Unlike Spotify, however, Amazon has some successful hardware to link to its service.

Interactive speaker Amazon Echo has sold more than 3 million units since publicly launching in the US in June last year, with an arrival in Europe expected later in 2016.

The new Amazon music service is understood to be seen as a perfect complement to the Echo device.

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