In today’s music industry, most artists release songs.
Some release albums.
A few build brands.
For Kwon, this isn’t simply about launching a song.
It’s about building a world.
“Junsu Kwon isn’t just creating music—he’s building an entertainment universe designed to grow across music, animation, storytelling, and intellectual property.”
— Pump It Up Magazine
And unlike many entertainment startups that begin with an idea, Kwon brings more than a decade of music industry experience to the project.
But South Korean tech entrepreneur, music producer, and HOW3 Label CEO Junsu Kwon is pursuing something much larger: an entire entertainment universe.
With the release of “Like a Rave” on July 24, 2026, Kwon introduces the world to MC.mrrr, a virtual artist at the center of Battle Seoul—an original multimedia intellectual property that combines music, animation, storytelling, digital characters, fan communities, and interactive entertainment.
🎵 Pre-Save “Like a Rave”
👉 https://hypeddit.com/mcmrrr/like-a-rave
Known previously as RTMKNG (Rhythm King), he built a career as a producer, composer, and artist, working across multiple genres and international markets. Over the years, he collaborated with major artists, produced commercial music, and expanded his reach into the United States music industry. His work eventually led to participation in projects connected to Netflix’s global hit series Wednesday.
Junsu Kwon spent years in the music business, worked internationally, survived the pandemic, and then decided to build a character-based entertainment universe aimed at the U.S. market.
Before launching Battle Seoul and MC.mrrr, Junsu Kwon built an international career as RTMKNG (Rhythm King), appearing on the cover of Pump It Up Magazine’s Christmas 2019 issue and expanding his reach into the U.S. music market.
Yet despite his success in music, Kwon saw a larger opportunity emerging.
Technology was changing how audiences consumed entertainment.
Social media was transforming fan culture.
Virtual influencers were attracting millions of followers.
Gaming communities were becoming cultural powerhouses.
And younger generations were increasingly connecting with characters and digital worlds just as deeply as they connected with traditional celebrities.
Rather than viewing these trends separately, Kwon began asking a different question:
What if music, characters, storytelling, and community could all exist inside one connected universe?
That question became Battle Seoul.
From Music Producer to Startup Founder
Kwon never originally planned to become a startup founder.
His dream was to build an international music career as a producer and artist. He spent years preparing for overseas performances, building industry relationships, and expanding his presence internationally.
Then the pandemic changed everything.
Like countless creators around the world, Kwon watched carefully planned opportunities disappear almost overnight. International showcases were canceled. Live events stopped. The traditional path forward suddenly became uncertain.
Instead of giving up, he pivoted.
During this period, he became increasingly interested in the rise of virtual entertainment, digital characters, animation, and emerging technologies that were reshaping the media landscape.
What started as curiosity eventually became a business vision.
In 2023, he founded HOW3 Label with a goal that was far more ambitious than creating another music act.
He wanted to create an entertainment ecosystem.
What Is Battle Seoul?
At the heart of HOW3 Label is Battle Seoul, a large-scale entertainment universe designed to connect music, storytelling, animation, community participation, and intellectual property development.
Unlike traditional artist projects built around a single performer, Battle Seoul was designed as a living world populated by multiple characters, storylines, factions, and narratives.
To support this vision, Kwon and his team developed 25 original characters.
Within the Battle Seoul universe, heroes, villains, and independent groups interact inside an evolving story that mirrors many of the challenges facing younger generations today—identity, belonging, purpose, ambition, and self-discovery.
Rather than simply releasing songs, the characters live inside a larger narrative.
Music becomes part of the story.
Animation expands the world.
Fans become participants rather than passive listeners.
The result is a model that looks less like a traditional music project and more like a hybrid of Marvel, anime, gaming culture, and digital entertainment.
Who Is MC.mrrr?
The first major character introduced to global audiences is MC.mrrr.
As the lead virtual artist of the Battle Seoul universe, MC.mrrr serves as the gateway into the larger story.
Through music releases, future animation content, community interaction, and expanding narratives, MC.mrrr introduces fans to the world Kwon has spent years developing.
For listeners discovering the project for the first time, MC.mrrr may appear to be another virtual artist.
But for Kwon, the character represents something much bigger.
MC.mrrr is the first chapter of a much larger intellectual property strategy designed to grow across multiple platforms and entertainment formats for years to come.
Why Investors Are Paying Attention
One reason Battle Seoul stands out is that it was designed from the beginning as an intellectual property business.
Kwon’s long-term vision extends beyond streaming numbers and music sales.
His goal is to build a scalable entertainment property capable of expanding through:
• Music releases
• Animation
• Character licensing
• Merchandise
• Digital communities
• Live experiences
• Strategic partnerships
• Future gaming and interactive opportunities
This approach aligns with some of the most successful entertainment brands in the world.
Companies such as Disney, Marvel, Pokémon, and Riot Games have demonstrated that long-term value often comes not from individual products, but from owning worlds, characters, and stories that audiences continue to engage with over time.
Battle Seoul is being built with that same philosophy in mind.
Explore the Battle Seoul Universe
Want to learn more about the world behind MC.mrrr and Battle Seoul?
Fans can follow the project’s ongoing story through music, animation, character-driven content, and social media.
Official Links
📺 YouTube
https://www.youtube.com/@battleseoul
📸 Instagram
https://www.instagram.com/battleseoul
🎵 TikTok
https://www.tiktok.com/@battleseoul_official
Through the official Battle Seoul website, YouTube channel, Instagram, and TikTok communities, fans can follow the evolution of the story and connect directly with the growing universe.
Then later, when Junsu gives you the pre-save link, add another section:
Pre-Save “Like a Rave”
🎵 Be among the first to experience MC.mrrr’s debut single.
Pre-Save Here: https://hypeddit.com/mcmrrr/like-a-rave
Frequently Asked Questions About Junsu Kwon, HOW3 Label, and Battle Seoul
Who is Junsu Kwon?
Junsu Kwon is a South Korean tech entrepreneur, music producer, composer, and CEO of HOW3 Label. Before launching Battle Seoul, he built a career in music production and was known professionally as RTMKNG (Rhythm King).
What is HOW3 Label?
HOW3 Label is an entertainment company founded by Junsu Kwon that combines music, virtual artists, storytelling, digital characters, animation, and intellectual property development into a unified entertainment ecosystem.
What is Battle Seoul?
Battle Seoul is an original multimedia entertainment universe created by Junsu Kwon. The project combines music, animation, storytelling, digital culture, and virtual characters into a long-term intellectual property designed for global audiences.
Q: When will MC.mrrr’s debut single “Like a Rave” be released?
A: Like a Rave will be released worldwide on July 24, 2026. Fans can pre-save the song now and follow the growing Battle Seoul universe through its music, characters, and story-driven content.
Pre-save: https://hypeddit.com/mcmrrr/like-a-rave
Who is MC.mrrr?
MC.mrrr is a virtual artist created by HOW3 Label and serves as one of the central characters within the Battle Seoul universe. His debut single, Like a Rave, introduces listeners to the expanding world of Battle Seoul.
What is “Like a Rave”?
Like a Rave is the debut single from MC.mrrr, released on July 24, 2026. The song blends electronic pop, dance music, K-pop influences, and digital culture while introducing audiences to the Battle Seoul universe.
How long has Junsu Kwon been working in the U.S. music market?
Junsu Kwon has been developing relationships and distributing music into the U.S. market since 2016. His long-term goal has been to build entertainment properties that can connect with international audiences, particularly in North America.
How is Battle Seoul preparing for the U.S. market?
As part of its global expansion strategy, HOW3 Label has worked with international music industry professionals and marketing partners to help position Battle Seoul for the U.S. market. Support has included strategic consulting, radio promotion, branding guidance, and industry development through organizations such as The Sound of L.A., Your Music Consultant, and distribution partner Symphonic Distribution.
Has Junsu Kwon worked with major brands and entertainment companies?
Yes. Throughout his career, Junsu Kwon has collaborated on music-related projects involving artists, brands, and international entertainment opportunities. His experience includes participation in projects connected to Netflix’s global hit series Wednesday.
How many characters exist in the Battle Seoul universe?
Battle Seoul currently includes 25 original characters. These characters form the foundation of a larger storytelling ecosystem featuring heroes, villains, music groups, and interconnected storylines.
Is Battle Seoul only a music project?
No. While music is an important part of the experience, Battle Seoul is designed as a broader entertainment intellectual property (IP). The project includes music, storytelling, character development, animation, community building, and future licensing opportunities.
Why is Battle Seoul attracting attention from business and technology audiences?
Battle Seoul represents a new approach to entertainment that combines music, virtual artists, digital storytelling, intellectual property development, and technology. Rather than focusing on a single artist or song, the project is being built as a scalable entertainment ecosystem.
Is Battle Seoul targeting the U.S. market?
Yes. From the beginning, Battle Seoul has been developed with a global strategy that includes a strong focus on the United States market. Music, storytelling, and future content initiatives are designed to appeal to international audiences.
Has HOW3 Label secured investment?
Yes. According to Junsu Kwon, the company has already secured early-stage seed investment support, helping advance the development of Battle Seoul and its long-term entertainment vision.
What is Junsu Kwon’s long-term vision?
Junsu Kwon’s goal is to build Battle Seoul into a globally recognized entertainment intellectual property that spans music, virtual artists, animation, storytelling, community engagement, licensing, and future digital experiences.
How will Battle Seoul grow after the release of “Like a Rave”?
The launch of Like a Rave is only the beginning. Future plans include animated content, webtoon storytelling, additional music releases, short-form videos, community engagement initiatives, merchandise, and expanded character development designed to grow the Battle Seoul universe over time.
Who distributes HOW3 Label’s music?
HOW3 Label works with Symphonic Distribution for global music distribution and marketing support. Through this partnership, releases can be delivered to major streaming platforms worldwide while also receiving access to marketing resources and DSP pitching opportunities.
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- Discover the story behind MC.mrrr and Like a Rave On Pump it up Magazine Print Edition July 2026 – Vol.11 – Issue 7
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Featured in the July 2026 Print Issue
Readers will be invited deeper into the Battle Seoul universe as MC.mrrr takes center stage on the cover of Pump It Up Magazine’s July 2026 edition.
