Artist Information
Artist: hongobi
EP: obianything
Genre: Korean Hip-Hop • BoomBap • Battle Rap • Underground Hip-Hop
Some hip-hop albums make you think. Others make you move.
With obianything, South Korean rapper hongobi does both. Inspired by the excitement of classic BoomBap (Boom bap is a style of Hip Hop production that was popular during the 1990s, particularly within the eastern United States.) but built with a modern attitude, this five-track EP is energetic, witty, and impossible to ignore. Instead of dwelling on the past, hongobi reminds listeners why people fall in love with hip-hop in the first place: because it’s fun.
From razor-sharp punchlines and fearless confidence to explosive beats and crowd-ready hooks, obianything feels like a celebration of rap culture wrapped in a fresh, contemporary sound. It’s the kind of project that demands to be played loud.
Listen to obianything while you read our review.
The EP is now featured on Pump It Up Magazine’s Music Discovery and South Korean Gems Spotify playlists and is receiving airplay on KPIU Radio’s Music Discovery Show, every day from 6 PM–9 PM PST.
About hongobi
After exploring personal themes on his previous projects, hongobi reached a simple realization: he makes music because it’s fun.
That rediscovered passion became the driving force behind obianything, an EP inspired by the excitement of BoomBap, live performance, and the energy of hip-hop culture. To fully embrace this new chapter, he even created an alter ego named OBI, representing confidence, experimentation, and limitless creativity.
A Fresh Take on BoomBap
Instead of recreating the past, hongobi modernizes BoomBap with energetic production, playful confidence, and crowd-ready hooks.
The result feels nostalgic without becoming predictable.
It’s competitive.
It’s entertaining.
Most importantly…
It’s fun.
Track Highlights
damn boy
The opening track immediately announces hongobi’s ambitions as a rapper.
Its bright production and fearless lyrics set the tone for everything that follows.
bow wow
One of the EP’s boldest moments, bow wow responds to gossip and criticism with confidence and humor, turning negativity into creative fuel.
Mid-roll Ad
Exactly as its title suggests, this explosive track refreshes the album halfway through with its loudest production and biggest energy.
obianything
Inspired by 8 Mile, the title track captures the excitement of a rap battle and transforms it into an anthem built for live crowds. It’s energetic, charismatic, and showcases hongobi’s confidence as an MC.
Warigari (feat. Chano & Chargo)
The EP closes with explosive chemistry as three rappers compete to deliver the strongest verse, celebrating the competitive spirit that has always defined great BoomBap.
Why We Loved It
What impressed us most wasn’t just hongobi’s technical ability.
It was his attitude.
Every song feels genuine.
Every beat feels intentional.
Every verse reminds listeners why hip-hop remains one of the world’s most exciting art forms.
Instead of chasing viral trends, hongobi simply sounds like himself.
And that’s exactly what makes obianything memorable.
Rating
⭐⭐⭐⭐⭐ 5/5 Stars
“hongobi proves that BoomBap isn’t stuck in the past—it’s evolving, and he’s helping lead the way.”
Support hongobi
If you enjoyed obianything, don’t stop here.
🎧 Stream the EP on Spotify.
❤️ Follow hongobi to stay updated on future releases, performances, and new music.
Every stream, playlist save, follow, and share helps independent artists continue creating great music.
– Artist Spotify hongobi https://open.spotify.com/artist/4n9npIwXmWqzh2VSX3u9q8)
– Album link : https://open.spotify.com/album/1VaXrKij15xGouz6SrVeSs
Follow hongobi
If obianything made it onto your playlist, don’t stop here.
🎧 Follow hongobi for new music, behind-the-scenes content, and future releases.
📸 Instagram: @hongobi_art
https://instagram.com/hongobi_art
▶️ YouTube: @hongobi_art
https://www.youtube.com/@hongobi_art
Discover one of South Korea’s most exciting new voices before everyone else.
hongobi is officially featured on:
If you enjoy discovering the next generation of artists before everyone else, follow our playlists and tune in to KPIU Radio daily.
Final Verdict
obianything is a confident reminder that hip-hop doesn’t need gimmicks to feel exciting. It succeeds because hongobi understands the foundations of BoomBap while giving the genre a modern personality that’s energetic, humorous, and undeniably fun.
If you’re looking for Korean hip-hop with sharp lyricism, infectious energy, and genuine passion for the craft, this EP deserves a place on your playlist.
Pump It Up Magazine Rating: ★★★★★
Listen on KPIU Radio
Enjoy hongobi’s “obianything” on KPIU Radio – Music Discovery Show.
🕕 Every day | 6 PM–9 PM PST
Discover More Korean Music
If you enjoyed hongobi, follow our curated playlists featuring both established and emerging South Korean artists.
