Love Ride 34 powered by Harley-Davidson® is back — and it’s bigger, louder, and more inspiring than ever!
Get ready to feel the rumble of hope, horsepower, and heart as this legendary charity event hits the open road on Sunday, November 9, 2025 — bringing together star power, community spirit, and pure purpose.

Hosted by the one and only Jay Leno, Love Ride 34 unites thousands of riders and fans to benefit the Wounded Warrior Project and Adopt the Arts. Riders from all walks of life will take off from Harley-Davidson® of Glendale, cruising through the sunshine straight to Castaic Lake for a full day of live music, good vibes, and heartfelt giving.

---

And that’s exactly what this is — a celebration of life, courage, and community!

👉 Don’t just read about it—be part of it!
Join Jay Leno, Robert Patrick, and Gene Simmons for an unforgettable day of music, motorcycles, and meaning at Love Ride 34 powered by Harley-Davidson®!
✨ Grab your tickets now at LoveRide.org and ride for a cause that truly matters!

When Passion Meets Purpose

Hosted by none other than the one and only Jay Leno, this incredible event isn’t just about motorcycles — it’s about making a difference. Riders from all walks of life will take off from Harley-Davidson® of Glendale, cruising through the sunshine straight to Castaic Lake for a full day of music, fun, and celebration with purpose.

“I’ve ridden alongside thousands at Love Ride for years! I’m looking forward to doing it again,” says Jay Leno. “Cheers to making Love Ride 34 a memorable one.”

And that’s exactly what this is — a celebration of life, courage, and community.

Rock Legends + Good Vibes

If you love rock and roll, buckle up! 🤘 This year’s Love Ride stage is bringing the heat with a superstar lineup:
Gene Simmons Band (yes, that Gene Simmons from KISS!)
Chevy Metal
Plus surprise guests like Gilby Clarke (Guns N’ Roses), Rikki Rockett (Poison), and Jesse James Dupree (Jackyl)

Get ready for guitars, grit, and good vibes all day long. As Robert Patrick (Terminator 2, Sons of Anarchy) puts it perfectly:

“Love Ride is about more than Harleys and horsepower. It’s about honoring heroes. I’m proud to be a part of it. Let’s ride!”

❤️ Ride. Rock. Give Back.
Feel the thunder of thousands of bikes, the pulse of live rock, and the warmth of giving.
🎟️ Reserve your spot today at LoveRide.org — spaces fill fast!

A Legacy of Giving Back

Did you know Love Ride has been spreading love and raising funds since 1984? Over the decades, it’s donated more than $25 million to causes that matter — from veterans to education to the arts.

This year, Founder & Chairman Oliver Shokouh says it best:

“We ride to support our warriors, honor our community, and inspire the next generation of riders.”

And we couldn’t agree more. In a world that can feel divided, this event reminds us how powerful we are when we ride — and rise — together.

Tickets, Raffles & VIP Perks

Ready to join the ride? Tickets start at just $29.99 — and the first 2,000 riders get a collectible Love Ride 34 pin and patch!

✨ Want to go all out? VIP packages, cabanas, and backstage access are available, giving you front-row energy and exclusive merch.

And don’t forget about the epic raffle! One lucky winner will take home a brand-new 2025 Harley-Davidson® CVO Street Glide 🏍️🔥 (yes, you read that right). Every admission includes one entry, with extra chances for those who fundraise or purchase official raffle tickets.

All proceeds go directly to support the Love Ride Foundation’s mission to help veterans and creative communities through their charitable partners.

Event Details

📍 Start Ride: Harley-Davidson® of Glendale
🕘 Opening Ceremony: 9:00 AM
🏁 Destination: Castaic Lake
🎵 Music: Gene Simmons Band, Chevy Metal & special guests
💻 Tickets & Info: www.LoveRide.org

Start Ride: Harley‑Davidson® of Glendale

7am: parking opens

9am: opening ceremony 

~9:45 – 10am: riders depart

End Ride: Castaic Lake

10am – Love Ride event opens 

3:30pm – Gene Simmons Band Performance

5pm – event closes

🎬 Watch the Official Love Ride 34 Promo!

Love Ride 34 powered by Harley-Davidson® roars back this Sunday featuring the Gene Simmons Band — plus rock icons Robbie Krieger, Rikki Rockett, Gilby Clarke, Scott Ian, and Jesse James Dupree. Hosted by Grand Marshal Jay Leno and Honorary Grand Marshal Robert Patrick, the event supports Wounded Warrior Project and Adopt the Arts.

About the Love Ride Foundation

The Love Ride Foundation, a 501(c)(3) nonprofit, was born out of one man’s dream to turn passion into purpose. Over 40 years later, it continues to make a difference by supporting health, education, veterans, and the arts — inspiring generations to come together for good.

💖 At Pump It Up Magazine, we celebrate stories that inspire, empower, and give back — and Love Ride 34 is exactly that.
Let’s hit the road for hope, healing, and horsepower!

🌐 Join the ride at LoveRide.org — and don’t forget to share your experience with #LoveRide34 and #PumpItUpMagazine!

Learn More: Visit www.LoveRide.org to get your tickets and join Jay Leno, Robert Patrick, Gene Simmons, and thousands of riders for the 34th Annual Love Ride powered by Harley-Davidson® — supporting the Wounded Warrior Project and Adopt the Arts.

Stay inspired,
Anissa 💕
Founder & Editor-in-Chief, Pump It Up Magazine