Five things you can do with merch to deepen your relationship with your audience.
[This article was written by Vanessa A. Ferrer, founder and CEO of Merch Cat.] “Fan engagement” and “direct-to-fan” are hot topics these days because it’s finally come to light that fans are the real gatekeepers in the music business. And by now we should also know that merchandise is one of the surefire ways that […]