|The subject line is the most important sentence of your email.
If your subject line doesn’t grab the person, your message is likely to get deleted on the spot.
You want the recipient to know right away exactly why you’re emailing & you want them to be intrigued enough to actually open the email.
The general advice is to keep the subject line short, simple, concise & gimmick-free.
Maybe just the name of your band and possibly an offer to premiere it eg: New Billie Eilish – premiere offer
Or pick one major hook about your music or band that makes you unique & condense it into 7 words or less subject line
And if there’s something especially significant or appealing that might make you particularly interesting to that influencer, make sure it’s front and center.
But remember to keep it short… really short!
According to data from Marketo, 41 characters–or 7 words–seems to be a sweet spot for email subject line length & some marketing experts suggest going even shorter.
It’s tempting to try and anything and everything to get an influencer to open an email based on its subject line, but if you don’t want your email deleted or worse marked as spam please avoid:
- ALL CAPS
- the term “Press release”
Don’t plead with people to “Open Me!” When it comes to Subject Lines punctuation is not your friend okay!!!!!!!!
PS Use emojis strategically & sparingly: too many will make your email appear spam-like.