The Heartbeat of the Music Industry Returns to Anaheim
The wait is over. The NAMM Show 2026 is officially set for January 20–24, 2026, at the Anaheim Convention Center in Southern California — and it promises to be bigger, louder, and more inspiring than ever.
As one of the world’s largest music, sound, and live event trade shows, NAMM (National Association of Music Merchants) brings together musicians, brands, producers, educators, and innovators from around the world. Whether you’re a seasoned professional or a passionate newcomer, this is the place where the music truly begins.
What to Expect at NAMM 2026
This year’s theme, “The Music Begins Here,” captures the spirit of creativity and connection that NAMM has embodied for decades. Here’s what attendees can look forward to:
Live Performances: Unforgettable shows from top artists and rising stars across multiple genres.
Cutting-Edge Gear: Discover the newest innovations in instruments, studio equipment, and pro-audio technology.
Networking Opportunities: Meet industry leaders, manufacturers, and creators who are shaping the future of sound.
Educational Sessions: Attend workshops, masterclasses, and panel discussions led by experts and visionaries.
Key Dates to Remember
- NAMM Week: January 20–24, 2026
- Events: January 20–24
- Exhibits: January 22–24
- Location: Anaheim Convention Center, Southern California
- To explore more inspiring stories from the music world, visit the Music Category on Pump It Up Magazine.
Why You Should Attend
The NAMM Show is more than just an event — it’s the heartbeat of the global music community. Every corner of the convention buzzes with inspiration and opportunity.
For artists, it’s a chance to be discovered and connect with labels and producers.
For brands, it’s the ideal stage to introduce new technology and products.
For fans, it’s an immersive experience celebrating creativity and sound innovation.
Final Note: Let the Music Begin
As The NAMM Show 2026 approaches, one message resonates clearly: music unites us all. Whether you’re there to perform, learn, exhibit, or explore, this is where inspiration takes center stage.
Learn more and register at www.namm.org.
Frequently Asked Questions (FAQ)
1. What is The NAMM Show?
The NAMM Show is one of the world’s leading trade events for the music, sound, and live entertainment industries. It connects musicians, manufacturers, educators, and fans from across the globe.
2. When and where will The NAMM Show 2026 take place?
The NAMM Show 2026 will be held from January 20–24, 2026, at the Anaheim Convention Center in Southern California.
3. Who can attend the event?
While the show is primarily for industry professionals, artists, educators, and media, NAMM also offers opportunities for general attendees through public days, special passes, and partner events.
4. What can visitors expect to see?
Visitors will enjoy live performances, new product launches, music gear showcases, technology demonstrations, and educational sessions with industry experts.
5. How can I register to attend?
Registration for The NAMM Show 2026 will be available on the official website at www.namm.org. Early registration is recommended as badges and accommodations sell out quickly.
6. Are there any special events during NAMM Week?
Yes. NAMM Week includes live concerts, networking mixers, educational forums, and after-hours performances throughout Anaheim.
7. Can brands exhibit at the event?
Absolutely. NAMM offers booth and sponsorship opportunities for companies wishing to showcase instruments, audio gear, software, or other music-related products.
