The global iGaming industry continues to evolve at a rapid pace, and one company consistently setting new benchmarks for innovation, engagement, and regulatory excellence is Soft2Bet.
As a leading iGaming technology provider and operator, Soft2Bet delivers cutting-edge turnkey solutions for online casino and sportsbook operators worldwide—while also operating a portfolio of successful B2C brands across regulated markets.
To explore a full industry overview of Soft2Bet’s impact and innovation, visit this in-depth feature:
👉 https://thelocalne.ws/soft2bet-a-global-leader-in-igaming-and-innovative-solutions/
What Is Soft2Bet?
Founded in 2016, Soft2Bet is a global iGaming technology company specializing in B2B and B2C solutions for online gaming and sports betting operators. The company is widely recognized for its rapid growth, award-winning platforms, and its ability to deliver immersive, revenue-driven player experiences.
Soft2Bet is best known for developing MEGA (Motivational Engineering Gaming Application)—a next-generation gamification solution that has redefined how operators attract, engage, and retain players.
Operating across multiple regulated jurisdictions, Soft2Bet combines innovation, compliance, and scalability to meet the evolving demands of modern iGaming markets.
Background and Leadership Vision
Soft2Bet was founded by Uri Poliavich, a visionary entrepreneur with a mission to transform the iGaming sector through advanced technology and player-first design.
Under Poliavich’s leadership, the company quickly gained traction by focusing on:
- Gamification-driven engagement
- Sustainable revenue growth for operators
- Regulatory compliance across global markets
This vision led to the creation of Soft2Bet’s flagship product, MEGA, which has since become one of the most impactful gamification solutions in the industry.
Today, Soft2Bet employs 100+ professionals and continues to expand its global footprint.
Availability and Licensing
Soft2Bet operates under 19 licenses across 11 jurisdictions, demonstrating a strong commitment to regulatory compliance and responsible gaming.
Key licensed markets include:
- Denmark
- Sweden
- Romania
- Ontario (Canada)
By adhering to some of the world’s strictest regulatory standards, Soft2Bet ensures a secure, transparent, and compliant gaming environment for both operators and players.
MEGA – Motivational Engineering Gaming Application
4
Launched in 2023, MEGA is Soft2Bet’s award-winning gamification solution designed to dramatically enhance player engagement and retention.
MEGA is referred to as a complete solution, not just an engine—because it delivers real value beyond technical functionality.
Key Capabilities of MEGA
- Personalized rewards and missions
- Intelligent bonus triggers
- Advanced user segmentation
- Seamless integration with casino and sportsbook platforms
Proven Impact of MEGA
- 4× increase in player screen time
- 65% increase in Net Gaming Revenue (NGR)
- 50% increase in average deposit amounts
- 45% increase in ARPU
By blending immersive gamification with measurable financial impact, MEGA sets a new industry standard for engagement and profitability.
Soft2Bet’s B2C iGaming Brands
5
Soft2Bet operates a diverse portfolio of high-performing B2C iGaming brands, each tailored to its local market:
- Betinia (Denmark, Sweden)
- Campobet (Denmark, Sweden)
- Tooniebet (Ontario, Canada)
- Quickcasino (Sweden)
- Don.ro (Romania)
Each brand features:
- Localized language support
- Market-specific compliance
- Distinct themes and UX design
- Extensive casino and sportsbook offerings
B2B iGaming Operator Solutions
Empowering Operators with Turnkey Technology
Soft2Bet is more than a technology provider—it is a long-term partner for iGaming operators.
Its B2B solutions include:
- Fully customizable frontend experiences
- Casino integrated solutions with vast game libraries
- Sportsbook integrated solutions for competitive betting
- Player Account Management (PAM) systems
- Managed services (customer support, risk, compliance)
- Payments integration with 70+ payment methods
These solutions are designed for seamless integration and scalability across regulated markets.
Soft2Bet Invest – Fueling Industry Innovation
In July 2024, Soft2Bet launched Soft2Bet Invest, a €50 million iGaming Innovation Fund dedicated to supporting startups and entrepreneurs in iGaming and casual gaming.
In September 2024, Soft2Bet Invest received the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe—recognizing its impact through:
- Financial backing
- Mentorship
- Technical innovation
This initiative reinforces Soft2Bet’s commitment to shaping the future of the gaming industry.
Responsible Gaming and Player Protection
Responsible gaming is central to Soft2Bet’s operations.
The company maintains dedicated teams for:
- Responsible gaming
- Fraud prevention
- Compliance and risk management
Soft2Bet operates under continuous audits by gaming authorities and goes beyond regulatory requirements by implementing proactive player protection measures—ensuring safe, fair, and sustainable gameplay.
Unique Features That Set Soft2Bet Apart
Key Differentiators
- Customizable Gamification – Avatars, collectibles, and city-building mechanics
- Flexible Integration – Operators choose gamification elements based on market needs
- Extensive Portfolio – 12,500+ games and 1M+ live events annually
- Global Reach – 20+ languages and 70+ payment methods supported
Awards and Industry Recognition
Soft2Bet’s leadership and innovation have earned top industry honors:
2025 Global Gaming Awards EMEA – Triple Winner
- Executive of the Year – Uri Poliavich
- Platform Provider of the Year
- Product Launch of the Year – MEGA
Additional Recognition
- iGaming Sword Award 2023 – Turnkey Supplier of the Year
- Platform Provider of the Year – Global Gaming Awards EMEA
- Product Launch of the Year – MEGA
Final Thoughts
With its powerful combination of technology, gamification, compliance, and vision, Soft2Bet continues to lead the iGaming industry into its next chapter.
From MEGA’s measurable performance impact to its expanding global footprint and investment in innovation, Soft2Bet stands as a benchmark for excellence in modern iGaming.
❓ Frequently Asked Questions About Soft2Bet
What does Soft2Bet do?
Soft2Bet is a global iGaming technology company that provides turnkey B2B solutions for online casino and sportsbook operators, while also operating its own portfolio of B2C gaming brands. The company specializes in gamification, player engagement, and compliant operations across regulated markets.
Is Soft2Bet a B2B or B2C company?
Soft2Bet operates as both:
- B2B provider, offering technology platforms, gamification, PAM systems, and managed services to operators.
- B2C operator, running successful iGaming brands tailored to specific regulated markets.
This dual model allows Soft2Bet to continuously refine its products based on real-world player behavior and performance data.
What makes Soft2Bet different from other iGaming providers?
Soft2Bet stands out due to its award-winning MEGA (Motivational Engineering Gaming Application), which delivers a complete gamification solution rather than a basic technical engine. MEGA focuses on immersive player experiences, customizable mechanics, and measurable revenue growth, setting Soft2Bet apart from traditional platform providers.
What is MEGA and why is it important?
MEGA is Soft2Bet’s proprietary gamification solution launched in 2023. It enhances player engagement through personalized rewards, missions, avatars, collectibles, and dynamic progression systems.
MEGA has demonstrated proven results, including:
- Increased player screen time
- Higher deposit amounts
- Improved retention and lifetime value
- Significant Net Gaming Revenue growth
Because of its impact, MEGA has received multiple international industry awards.
In which countries is Soft2Bet licensed and available?
Soft2Bet operates under 19 licenses across 11 jurisdictions, including key regulated markets such as:
- Denmark
- Sweden
- Romania
- Ontario, Canada
This wide licensing footprint highlights the company’s strong commitment to regulatory compliance and responsible gaming.
Does Soft2Bet support responsible gaming?
Yes. Responsible gaming is a core pillar of Soft2Bet’s operations. The company maintains dedicated teams focused on:
- Player protection
- Fraud prevention
- Compliance and risk management
Soft2Bet operates under strict regulatory oversight and regularly exceeds mandatory requirements to promote safe, fair, and transparent gameplay.
What services does Soft2Bet offer to iGaming operators?
Soft2Bet provides fully customizable, turnkey solutions that include:
- Casino and sportsbook platforms
- Player Account Management (PAM) systems
- Gamification through MEGA
- Managed services (customer support, risk, compliance)
- Payment integrations with 70+ payment methods
These solutions are designed to scale across regulated markets and adapt to local requirements.
What is Soft2Bet Invest?
Soft2Bet Invest is a €50 million innovation fund launched in 2024 to support startups and entrepreneurs in the iGaming and casual gaming sectors. The fund provides financial backing, mentorship, and strategic support to help innovative ideas grow into sustainable businesses.
Has Soft2Bet received industry recognition?
Yes. Soft2Bet has received numerous international awards for innovation, leadership, and technology. Notably, the company was a triple winner at the 2025 Global Gaming Awards EMEA, including Executive of the Year for founder Uri Poliavich and Product Launch of the Year for MEGA.
Is Soft2Bet suitable for operators entering regulated markets?
Absolutely. Soft2Bet specializes in regulated-market operations and provides operators with compliant, scalable solutions designed to meet local regulatory standards while maximizing player engagement and long-term growth.
Final reassurance for readers
With its combination of advanced technology, proven gamification, regulatory expertise, and global reach, Soft2Bet offers a complete ecosystem for iGaming operators seeking innovation, compliance, and sustainable success.
