Digital marketing continues to be an important part of marketing in general for any business in this modern age. It requires a shift from simply producing content to maximizing AI and prioritizing data-driven personalization.
In this guide, you’ll learn some useful tips on how to maximize digital marketing for your business this year and how to ensure its success.
Adopt answer engine optimization
Traditional SEO is evolving in AEO – answer engine optimization. The goal is to have content that’s cited by AI tools like ChatGPT.
Therefore, you want to use clear headers and provide short and direct answers to common user questions. Make use of structured data to help artificial intelligence understand the site’s architecture and, where possible, provide dedicated FAQs and ‘How-to’ pages. These are ideal for AI bots that are scouring your website and looking for relevancy.
While not everyone is fully embracing AI or is fiercely against it, it’s not going anywhere, so it needs to be catered to when it comes to digital marketing efforts.
Leverage AI
Talking of AI, it’s a technology that can save a lot of time, build trust in your audience, and reduce friction.
That’s why it’s important to use AI to deliver tailored experiences with customer data from demographics to browsing history and demographics. This can be managed across email, ads, and website content too.
The use of AI tools is helpful for predictive analytics, too, in regard to forecasting demand and identifying high-value leads.
However, while you may use AI, it’s still important to incorporate human oversight for strategy, brand voice, and wisdom. AI handles the drafting and research end of content creation.
Master short-form video content
Short-form, vertical video is a good format to use when needing to capture attention from your audience. It proves to be the most popular on social media nowadays, which is why it’s good to maximize it where you can.
Think about offering behind-the-scenes clips and screen recordings that are more effective and likely more authentic than studio-produced videos.
You must capture attention in the first three seconds. Adapt one video for one platform, like TikTok, but then repurpose that content for other platforms like YouTube Shorts and Instagram Reels or even LinkedIn, for example.
Outsource your digital marketing needs
Your digital marketing needs might need to be outsourced in some cases. You may want to outsource it if you don’t have the time to dedicate to the sheer effort it takes to produce the volume of content required on a weekly or monthly basis.
Some companies might need that extra helping hand here and there with content. Whatever the volume or workload, a digital marketing agency can be a great help if extra hands are required.
Embrace community-first social media
Audiences are seeking genuine connections when it comes to social media, rather than polished ads that feel too forced or commercial.
Encourage company leaders and those already showing themselves on social media to share their journey through social media and build that personal connection with the audience.
It’s also worth using the team as a way of sharing insider perspectives and getting inspiration from them about content that they feel would be meaningful to your audience.
It’s all about authentic engagement and meaningful content that lands successfully with the target audience in question, so use these tips for your digital marketing efforts this year.
