H&M Is Introducing a New Affordable Luxury Brand, Nyden, for Millennials
H&M is adding another brand to its design stable, and it’s aimed at millennials. Just months after the company launched Arket, which focuses on quality staple pieces, H&M has announced that it will unveil Nyden in early 2018. The name combines two Swedish words, meaning “new” and “it”. Nyden will be led by Oscar Olsson, […]